Rubicon designed, produced and managed the release of a social media content campaign to accompany the tour of the film Listen in the high schools of Broward County, Florida. The film's director, Erham Christopher, attended screenings and discussions directly with the youth of Florida and Rubicon's media campaign acted as follow-up content to further engage the audience that Christopher was meant to assemble and activate in person.

The objectives of the campaign were to driven video on demand sales, to increase the Listen brand's market value, and to demonstrate the impact of the film in targeted communities.


Leading Content

Messaging Content


Rapport-Building Content


Converting Content